Digital Watermarking and e-Commerce

Digital Watermarking and e-Commerce

Digital watermarking is poised to provide much of the infrastructure upon which instrumentation and audit trails will be based.

Online commerce is radically reducing the distance between the consumer and the information resources that engage his or her interests. In that, it appears to defy conventional commerce models. Yet for electronic commerce to work throughout the value chain, much of the same instrumentation that is employed in physical-realm markets to package, distribute, secure and pay for these consumables will be required. The e-labels, e-tags, e-money, e-receipts and e-boxes that will animate - and automate - the retailing and auditing functions on the Web will make online commerce infinitely more flexible and more secure than offline commerce.

New Internet Opportunities Beg for New Models and Instrumentation

The Internet provokes innovators to shape commerce models of the future, re-ordering the way businesses connect with and serve their customers. Blue Spike's digital watermarking provides the tools to protect intellectual property while creating the new experiences consumers should expect.

Thomas Jefferson, Needles and Haystacks

Our founder argues that limiting music piracy doesn't require deployment of military-grade cryptography. Establishing responsibility for personal copies of songs via watermark tagging puts consumers on notice that out-of-bounds copying can be traced. Yet this scheme doesn't pre-empt the information sharing so necessary for the normal functioning of consumer markets.

Copyright in the Internet Age

Intellectual property could lose its meaning if effective technologies are not developed to control its use and movement. At the same time, fair use provisions seem to counsel moderation in how forcefully IP is locked away. How will we find a balance?

Report to Congress Pursuant to Section 104
of the Digital Millennium Copyright Act

Text of Presentation by Blue Spike CEO Scott Moskowitz. Delivered November 29, 2000 at the US Copyright Office, Washington.

Manifesto: So This is Convergence?

In this PDF, Blue Spike's founder considers the consequences of virtually unlimited distribution capacity being set upon the world today through the Internet and the role of digital watermarking in bringing technical, legal and commercial order to this penetrating new medium.

Links

Resources for the copyright researcher and copyrighted materials consumer.