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Forensic Watermark: Your Online Auditor
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 Today,
the biggest threat to the multimedia industry remains professional
piracy of packaged media. Since every CD or DVD disc manufactured
represents a perfect replica of the master copy, content owners
are currently unable to determine whether a selected copy is
authentic or has been illegally duplicated. Also, with the anticipated
future success of electronic content
distribution, content owners need a way to establish ownership
over each digital copy. Blue Spike’s secure forensic watermarks
allow both packaged media and digital downloads to be easily
authenticated.
A Giovanni forensic watermark is embedded into a signal, providing
information on its owner and its origin. Giovanni's forensic
watermarks are integrated and repeated at random locations within
the content, making it difficult for potential pirates to detect
and ultimately alter or remove.
That essential functionality provides enormous power to the
creators and their distributors who want to keep their customers
and channel partners honest. A forensic watermark used in a
digital download can uniquely identify content's authorized
user, providing a powerful disincentive to casual, pass-along
piracy. More importantly in its commercial aspects, the content
owner can use a secure forensic watermark to verify that content
was distributed by the appropriate channel and delivered to
the proper destination.
The same analysis for application of digital watermarking or
similar applied steganographic techniques enables uniqueness
to be attributed to software applications, documents and value-added
information outside of the entertainment and media industries.
Medical information, insurance documents, evidence in legal
proceedings, all represent important verticals for the application
of Blue Spike's Giovanni forensic watermarks.
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Your Online Marketing
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